WHY “SOFT POWER” IS NOT APPLICABLE IN RUSSIA
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Leonid Savin
Copying alien theories and models is unlikely to benefit our state and people.
From the mid-2000s to the early 2020s, there was a fashion for “soft power” in the Russian community of political scientists and international affairs experts – numerous articles on this topic were published, dissertations were defended, representatives of a number of Russian NGOs and foundations eloquently tried to convince that they were engaged in “soft power” issues in order to promote Russia’s interests abroad. We must agree that the term coined by Joseph Nye Jr. was indeed attractive. True, he also talked about hard power, smart power and cyber power. And then there’s the sharp power (by Christopher Walker) and the sticky power (by Walter Russell Mead). And different views on how to use power to exercise US domination led to controversy between theorists of these methodologies.